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Daniel Scheffler
Co-Founder · Product & Strategy
Drives product direction, system thinking, and the uncomfortable decisions that save six months of rework later.
Nickle AI is a young, agile team that builds websites and systems people actually remember — delivered in weeks, with performance baked in from day one.
We design websites that would have taken an agency three months, and we ship them in weeks. We automate the workflows your team has complained about for years.
AI isn't a feature we bolt on. It becomes part of how your team actually operates from day one — changing what's possible and how fast you can get there.
In all of what we do, we have one main principle:
And yes — GDPR, data boundaries, compliance — all covered. Speed and standards aren't a trade-off if you build things right from the start.
The kind of people who'd redo something on a Sunday because it wasn't quite right.

01
Co-Founder · Product & Strategy
Drives product direction, system thinking, and the uncomfortable decisions that save six months of rework later.

02
Co-Founder · Engineering & Delivery
Owns engineering execution, delivery quality, and turning bold ideas into stable systems that actually go live.

03
Open seat
An open seat. Not an easy one.
No 12-week discovery phases. No decks about decks. Just this:
A website brief becomes a live site in weeks. No long runways, no discovery phase theatre. We cut the overhead without cutting the quality — because most long timelines are just bad process dressed up as thoroughness.
We sweat the details — the spacing, the motion, the things most agencies never bother with. Beautiful work earns attention before a word is read. We take that seriously.
Every site ships performance-first: Lighthouse scores, Core Web Vitals, clean architecture. Not patched on after launch. Not apologized for at the end. Built in from day one.
Most of what's online looks the same. Same layouts, same palettes, same vibe. We design against that deliberately — because the things people actually remember are always the ones they didn't expect.
There isn't one. Let's just start.